Ana Bartel
Creating thoughtful design solutions for good people, doing good things.
- UX/UI
- Branding
- Websites
- Packaging
- ux/ui
- Website Design
Boosting Conversions
EarthFirst Organic launched with beautiful branding but struggled with conversions. By analyzing user personas and competitor data, I reworked the pages to emphasize the brand’s mission of empowering individuals through sustainable nutrition and regenerative farming practices. The new product pages now highlight health benefits and set the brand apart, boosting conversions from 1.49% to 3.1%.
- UX/UI
- Website Design
Websites That Inspire
The Proof by Simon Hill needed a website that reflects his mission to help people improve health, reduce chronic disease risk, and embrace plant-based living. I focused on aligning the design with Simon’s brand, ensuring a clean, user-friendly experience across all devices. The final result is a site that embodies Simon’s vision while serving as an essential platform for educating and inspiring people on their health journeys.
- UX/UI
- Website Design
- branding
Seamless Brand Identity
Smart Marketer operates with two key components: an agency and a suite of marketing courses. I was responsible for designing all of Smart Marketer’s course materials, learning portal, logos, branding and websites. My focus was to ensure a seamless and consistent brand identity across all platforms, ensuring that every element aligned with the overall vision and maintained a unified look and feel.
- Branding
Future-Driven Branding
Genhead’s mission is to help small businesses grow with smart, AI-driven strategies. The branding combines a forward-thinking, innovative style with a hint of nostalgic tech (think The Jetsons), blending the future with a sense of familiarity. I used vibrant colors to create an energetic, optimistic feel, to reflect the excitement and potential that Genhead brings to small businesses.
Ana is an exceptional designer who consistently delivers high-performing landing pages and sales pages that outperform industry benchmarks. She has a unique ability to deeply understand and translate our clients’ visions into visually stunning, user-friendly designs, consistently exceeding expectations. Her designs are not only visually appealing but also strategically crafted to drive conversions and achieve our clients’ goals.
The feedback from our clients is overwhelmingly positive; revisions are rarely requested. As an agency managing multiple clients with diverse needs, we consider ourselves incredibly fortunate to have Ana on our team. Her professionalism, creativity, and dedication make her an invaluable asset, and we trust her completely to produce outstanding work every time.
Lindsay Marder & Kelly Ziv
Founders, Digital Wellness Marketing
We’re so happy about the branding and website prototype Ana created for Love Runneth Over. The design is absolutely gorgeous—it’s the perfect balance of beautiful and functional, making the content super engaging and easy to navigate.
The little details, like the thoughtful icons in the bottom section, really took it to the next level—they’re such a perfect touch. Ana absolutely nailed our vision, and we couldn’t be more grateful for the care and creativity she brought to this project.
Thank you, Ana, for bringing our charity’s website to life in such a meaningful way! You crushed it.
Ezra & Carrie Firestone
Founders, Love Runneth Over
As the CIO/CPO of Franklin Street, I am very fortunate to have worked directly with Ana for several years and was extremely impressed with her leadership as our creative lead. She spearheaded the creation of our new website and led a transformative rebranding initiative that has left a lasting impact.
Ana conducted thorough research to understand departmental and business line needs, ensuring the website and brand represented our diverse services. Collaborating seamlessly across teams, she aligned every detail with the project’s vision—from presenting to leadership to working with developers on custom features.
Ana’s talent and dedication have set a new standard for excellence at Franklin Street, laying a strong foundation for future success.
Tom Rybak
Chief Platform Officer, Franklin Street
Ana is, without a doubt, one of the best graphic designers I’ve had the privilege of working with. Look, technical skills are the table stakes for any designer, and Ana has those down, no question. But what really makes her stand out is everything beyond that—the intangibles. She’s thoughtful, detail-oriented, and takes immense pride in her work. You see it in every deliverable she creates. Her communication is on point—clear, proactive, and always collaborative. She makes sure you feel supported and that your goals are fully realized.
Whether it’s a course asset, logo, branding guide, or website, Ana doesn’t just deliver quality work; she delivers work that stands out. Her focus on the little details and her pride in her craft make a real difference, and people notice. If you’re looking for a designer who goes above and beyond, Ana is that person. I couldn’t recommend her highly enough.
