Ana Bartel
Creating thoughtful design solutions for good people, doing good things.
- Graphics
- Websites
- Branding
- UX/UI
- & More
Case Studies
- Branding
- UX/UI
- Web Development
Designing a Clearer Path Into Tech Careers
From confusing and outdated to clean and conversion-ready, this redesign connects more users with IT careers
- branding
- Event Design
Branding From First Impressions to Final Slides
A behind-the-scenes look at the full brand experience created for Smart Marketer Live 2024
- UX/UI
- Conversion Strategy
- Scalable Layout System
A Healthier Page for a Healthier Product
How I redesigned EarthFirst Organic’s product page to spotlight sustainability and boost conversions
PROJECT SUMMARY
EarthFirst Organic launched with beautiful branding but struggled with conversions. By analyzing user personas and competitor data, I reworked the pages to emphasize the brand’s mission of empowering individuals through sustainable nutrition and regenerative farming practices. The new product pages now highlight health benefits and set the brand apart, boosting conversions from 1.49% to 3.1%.
- ux/ui
- Website Design
A Website Where Science Meets Simplicity
A website for The Proof that’s clean, credible, and rooted in Simon Hill’s evidence-based approach
PROJECT SUMMARY
The Proof by Simon Hill needed a website that reflects his mission to help people improve health, reduce chronic disease risk, and embrace plant-based living. I focused on aligning the design with Simon’s brand, ensuring a clean, user-friendly experience across all devices. The final result is a site that embodies Simon’s vision while serving as an essential platform for educating and inspiring people on their health journeys.
Recent Websites
- Tools Used:
- WordPress
- Elementor
- Shopify
- Instant
- Figma
Updated 04/2025
Launched 04/2025
Launched 03/2025
Launched 01/2025
Launched 01/2025
Launched 11/2024
Kind Words
Ana is an exceptional designer who consistently delivers high-performing landing pages and sales pages that outperform industry benchmarks. She has a unique ability to deeply understand and translate our clients’ visions into visually stunning, user-friendly designs, consistently exceeding expectations. Her designs are not only visually appealing but also strategically crafted to drive conversions and achieve our clients’ goals.
The feedback from our clients is overwhelmingly positive; revisions are rarely requested. As an agency managing multiple clients with diverse needs, we consider ourselves incredibly fortunate to have Ana on our team. Her professionalism, creativity, and dedication make her an invaluable asset, and we trust her completely to produce outstanding work every time.
Lindsay Marder & Kelly Ziv
Founders, Digital Wellness Marketing
We’re so happy about the branding and website prototype Ana created for Love Runneth Over. The design is absolutely gorgeous—it’s the perfect balance of beautiful and functional, making the content super engaging and easy to navigate.
The little details, like the thoughtful icons in the bottom section, really took it to the next level—they’re such a perfect touch. Ana absolutely nailed our vision, and we couldn’t be more grateful for the care and creativity she brought to this project.
Thank you, Ana, for bringing our charity’s website to life in such a meaningful way! You crushed it.
Ezra & Carrie Firestone
Founders, Love Runneth Over
As the CIO/CPO of Franklin Street, I am very fortunate to have worked directly with Ana for several years and was extremely impressed with her leadership as our creative lead. She spearheaded the creation of our new website and led a transformative rebranding initiative that has left a lasting impact.
Ana conducted thorough research to understand departmental and business line needs, ensuring the website and brand represented our diverse services. Collaborating seamlessly across teams, she aligned every detail with the project’s vision—from presenting to leadership to working with developers on custom features.
Ana’s talent and dedication have set a new standard for excellence at Franklin Street, laying a strong foundation for future success.
Tom Rybak
Chief Platform Officer, Franklin Street
Ana is, without a doubt, one of the best graphic designers I’ve had the privilege of working with. Look, technical skills are the table stakes for any designer, and Ana has those down, no question. But what really makes her stand out is everything beyond that—the intangibles. She’s thoughtful, detail-oriented, and takes immense pride in her work. You see it in every deliverable she creates. Her communication is on point—clear, proactive, and always collaborative. She makes sure you feel supported and that your goals are fully realized.
Whether it’s a course asset, logo, branding guide, or website, Ana doesn’t just deliver quality work; she delivers work that stands out. Her focus on the little details and her pride in her craft make a real difference, and people notice. If you’re looking for a designer who goes above and beyond, Ana is that person. I couldn’t recommend her highly enough.
