Great Horizons Career Centers is an IT workforce development center helping individuals find fulfilling careers in IT through training programs and job placement services.
Create a brand system and website to reflect their services, credibility, and guide users to take action.
Build a new visual identity system using the original logo as a base
Improve website clarity, navigation, and conversion
Create a scalable backend that’s easy for the team to maintain
Starting with just their existing logo, I built out a visual identity that feels grounded, trustworthy, and optimistic.
Deliverables included:
Warm, modern color palette (navy, green, yellow, orange)
Clean typography focused on education + readability
Iconography and layout system for scalable use
Photography direction emphasizing real people, real outcomes
I designed and developed a responsive WordPress site using Elementor, making it easy for the client to update without compromising user experience.
UX/UI Strategy:
Built a clear sitemap and wireframes to define scope and flow
Mapped key user journeys with strong, action-driven CTAs
Applied a clean, trust-building visual hierarchy
Designed for accessibility, responsiveness, and SEO
A user-friendly, accessible site that guides users to the right actions, with an 18% increase in student enrollment
A consistent, scalable design system the organization can use across channels
Dramatically improved clarity and professionalism—helping position Great Horizons as an industry leader with students, teachers, and community partners
A clean website backend for the internal team to manage, update, and grow
